Facebook Ads for Dental Practices
More Patients.
More Bookings.
More Revenue.

We build compliant, high-performance Facebook ad systems for dental practices that generate consistent, qualified patient enquiries - every month.

£3.5k
Avg implant value
6wk
To consistent leads
Increase in enquiries
£0
Setup fee
Dental PracticesCosmetic DentistryOrthodontistsImplant DentistsPrivate Dental ClinicsGeneral DentistryDental SurgeriesSmile Makeover PracticesDental PracticesCosmetic DentistryOrthodontistsImplant DentistsPrivate Dental ClinicsGeneral DentistryDental SurgeriesSmile Makeover Practices
No setup feeNo long-term contractsYou own your ad account — alwaysWe report on leads, not impressionsOne practice per areaGDC & ASA advertising compliant
Who we are
One focus. One niche.
Results for dental practices.

Most agencies take on any client they can get. Dental practices end up with account managers who have never run a healthcare campaign — and no idea how Meta's health and appearance advertising policies work.

AdVantage works exclusively with dental practices. Every campaign we build is structured for the dental patient journey — from first scroll to booked consultation — and built within the compliance frameworks that keep dental advertising live.

You own everything
Your ad account, your audiences, your data. We build inside your assets, not ours.
We report on what matters
Leads, enquiries, and customers — not impressions, reach, or engagement.
Personal accountability
You work directly with the person running your campaigns. No handoffs, no junior staff.
GDC & ASA compliant
Every campaign is built within GDC, ASA, and Meta's health advertising guidelines — protecting your professional reputation.
Will Stevens — Founder
Will Stevens
Founder, AdVantage Marketing
Who we work with
Built for dental practices where
every patient is worth serious money

We work exclusively with dental practices where one new patient can be worth thousands of pounds over their lifetime - and where getting the advertising right really matters.

Dental Practices & Orthodontics
Average patient LTV: £2,000–£8,000+
£3.5k
Avg implant value
£4.5k
Avg Invisalign case
4wk
To first enquiries
1 lead
= months of fees covered

Dental practices running properly structured Facebook campaigns fill their books with high-value cases. One converted implant or Invisalign lead pays for months of ad management. We build campaigns that target the right patients in your area - people who are actively considering treatment and have the income to proceed.

  • Postcode, income bracket, and intent-based targeting
  • Results-focused creative that drives consultation bookings
  • Finance offer framing to remove price objections
  • Retargeting sequences that move consideration to booking
  • Policy-compliant creative built within Meta's healthcare advertising guidelines
What dental practices achieve
The numbers that
matter to your practice

Dental practices running properly structured Facebook campaigns with the right compliance framework fill their books with high-value cases. Here is what that looks like in practice.

£3,500
Average implant case value

One converted implant lead covers months of management fees. Our campaigns target patients already researching the procedure — not cold audiences.

£4,500
Average Invisalign case value

Invisalign campaigns work well on Facebook because the audience is broad — adults who want straighter teeth but have not yet taken the first step.

4 weeks
To first patient enquiries

Pixel learning, creative testing, and audience refinement happen in weeks 1 to 2. Consistent enquiry flow builds from week 3 or 4.

These figures are based on published dental industry data and typical Facebook campaign performance for UK private dental practices. Individual results depend on your location, offer, and market. We will give you a specific projection for your practice on your free review call.

Advertising compliance
We know the rules.
Your ads stay live.

For dental practices, getting ads approved — and keeping them running — requires expertise in GDC guidelines, ASA advertising standards, and Meta's health policies. Most agencies have none of this. We do.

Meta Health & Appearance Policy

Every campaign is built in full compliance with Meta's Personal Health and Appearance advertising policies. No rejected ads, no disabled accounts, no wasted spend.

No Account Bans. No Ad Rejections.

Most ad rejections in sensitive industries happen because of how creative is structured, not what it says. We know exactly how to present your services compliantly — so your campaigns run without interruption.

GDC & ASA Standards

Dental advertising in the UK is governed by GDC guidance and ASA rules — not just Meta's policies. We build within all three frameworks, so your ads are compliant professionally as well as technically.

All campaigns are built in accordance with Meta's advertising policies for health and wellness businesses. We stay up to date with policy changes so you never have to.
How it works
Five steps to a full diary
01
Free account review

We audit your setup, identify what is broken, and map out exactly what we would do. No cost, no obligation.

Free — before you commit
02
Strategy and onboarding

Pixel setup, conversion tracking, audience research, and compliance checks. We build everything correctly from day one.

Week 1
03
Campaign launch

Copy, creative, targeting, structure — all tailored to your offer and built within Meta's advertising policies. You approve before anything goes live.

Week 2
04
Optimise and test

Daily monitoring, creative testing, audience refinement. Cut what does not work, scale what does.

Weeks 3 to 8
05
Scale and grow

Proven campaigns get more budget. New audiences built from your best customers. The system compounds.

Month 3 onwards
Simple, transparent pricing
One plan. Everything included.
No surprises.

One flat monthly fee covers everything. No hidden extras, no upsells, no surprises.

FULL SERVICE
£800
per month
+ ad spend (yours to control)

Everything you need to generate consistent, qualified leads from Facebook and Instagram — managed end to end, fully policy compliant.

  • Full ad account setup and configuration
  • Pixel and conversion tracking installation
  • Multi-campaign structure — cold traffic and retargeting
  • Monthly ad creative and copy — fully policy compliant
  • Advanced audience research and targeting
  • Continuous creative testing and optimisation
  • Weekly performance monitoring and adjustments
  • Monthly strategy call
  • Weekly plain-English performance reports
  • Priority support — direct access to your account manager
Our guarantees to you
  • No setup fee — ever
  • No long-term contract — monthly rolling
  • You own your ad account, always
  • We build inside your Business Manager, not ours
  • Only one client per niche per area
  • GDC, ASA, and Meta policy compliance on every campaign
  • We will tell you honestly if we are not the right fit

Ad spend is separate and goes directly to Facebook on your card. We recommend a minimum of £300 to £450 per month. We will give you the right number for your market on your free review call.

One dental practice per geographic area

Check availability for your area on your free review call.

Book Your Free Account Review →

No commitment. No setup fee. We will tell you if we are not the right fit.

Common questions
Straight answers
What happens to my ad account if I leave?
+

Your ad account is yours. We build every campaign inside your Business Manager — not ours. Your audiences, pixel data, and campaign history all stay with you. We do not hold anything hostage.

Do I have to sign a long-term contract?
+

No. We work on a rolling monthly basis. Our results should do the retaining, not a contract. We ask for one month's notice to wind down campaigns cleanly.

How much should I budget for ad spend?
+

For high-value service businesses, we recommend a minimum of £300 to £450 per month in ad spend. This gives Facebook enough data to optimise properly. We will give you a specific number for your market on your free review call.

How long before I see results?
+

Early data appears within 5 to 10 days. Consistent lead flow typically starts between weeks 3 and 6. Our client Alessio at Autoworks in Southampton was fully booked on previously quiet days within 6 weeks of launch.

I have tried Facebook ads before and got nothing.
+

In almost every case, the issue is the setup — not the platform. No tracking, too-broad targeting, boosted posts instead of campaigns, no retargeting. Book a free review and we will show you exactly what was wrong.

My last agency got ads rejected. How is this different?
+

Ad rejections in health and aesthetic industries are almost always caused by creative or targeting that violates Meta's Personal Health advertising policies. We build every campaign with compliance built in from the start — not as an afterthought. We have never had a client account disabled.

Do you work with multiple competitors in the same area?
+

No. We only take one client per niche per geographic area. Your competitive advantage stays yours.

What do I need to get started?
+

A Facebook Business Manager account, admin access to your Facebook page, and a website or booking page. That is it. We handle everything else.

Get started today
Book your free
account review

We will look at your current setup, tell you exactly what we would change, and show you what realistic results look like for your business. Takes 30 minutes. No obligation.

We will be in touch within one working day to confirm your call.

What happens next

We will review your details and reach out within one working day. On the 30-minute call, we will walk through your current setup, show you what we would change, and tell you honestly whether your business is the right fit.

Our promises to you
  • Free review — no charge, no obligation
  • No pressure on the call
  • No setup fee on any engagement
  • No long-term contract — monthly rolling
  • You own your ad account, always
  • One client per niche per area
  • Full Meta policy compliance on every campaign
  • We will tell you honestly if we are not the right fit
Prefer email?

Reach us at info@advantagemarketing.uk
We typically respond within a few hours.