We run Meta ads for UK self-storage operators, reaching people at the moment life forces them to need space — weeks before they'd ever type "storage near me" into Google. Occupancy is measured in move-ins, and move-ins are what we report.
UK self-storage added 7.2% more space last year. Occupancy fell to 75.1%. That's not a pricing problem or a service problem, it's a demand problem — and no amount of Google budget fixes it, because everyone bidding on "self storage near me" is bidding for the same finite pool of people who've already decided they need storage.
The people who fill your empty units this quarter haven't searched yet. They're mid-house-move, mid-renovation, clearing a parent's house, or watching their spare room fill up with stock. Meta is the channel that reaches them at the trigger, before Google ever gets the chance.
Google catches people already comparing three local sites on price. We reach the people who haven't started looking yet. Most of our clients run both — Meta is where the growth comes from once Google demand plateaus.
A new site filling up isn't the same problem as a fifteen-year-old site losing tenants to a new competitor. Tell us which one you are.
Under 12 months old, building toward stabilised occupancy. The first year sets the site's valuation.
See what changes for you →Lost tenants, plateaued, or a new competitor opened nearby and took the visibility you used to have. We diagnose demand vs. rate vs. enquiry handling before touching a campaign.
See what changes for you →Per-site funnels and per-site P&L reporting, rolled up into one view without losing site-level accountability.
See what changes for you →Container storage, classic and prestige vehicle storage, caravan and motorhome storage. Different buyer journey and margin structure to internal units — creative built around delivery and security, not walk-in browsing.
See what changes for you →Longer sales cycle, longer length of stay, different LTV maths entirely. Targeting built around stock overflow and trade triggers, not house moves.
See what changes for you →Central brand campaigns plus franchisee-level dashboards. Custom scope, negotiated centrally.
See what changes for you →We also work with student storage and document & archive storage operators — different economics again, so let's talk specifics rather than guess from a card.
We report against your own booking and management system, not against Meta's dashboard.
Net occupancy lift over 90 days. A lead that doesn't become a signed tenancy is a cost, not a result.
Measured against the industry benchmark of roughly one month's rent for a strong channel. We show you the maths on your own numbers before you sign anything.
Average length of stay and unit size of the tenants we source, against your existing base. A cheap tenant who leaves in six weeks is a loss, not a win.
Every figure we report reconciles to your own system. Where we quote a benchmark instead of a result of ours, we say so and we cite it.
Five parts. Every client gets all five.
Creative and audience built around the life events that cause storage demand — not "people interested in storage."
Mobile funnel that captures unit size, move-in date and duration before it asks for a phone number.
Enquiry to first contact in under 60 seconds, every day — covering sites with no on-site staff.
Reporting reconciled to your own system. Meta says "lead." We say "signed tenancy."
First-month-free vs. percentage-off, tested against net lifetime value, not cost per lead.
We're new to publishing self-storage results, because we're new to self-storage. Here's exactly what we'll show you, and when. Hold us to these dates.
Cost per enquiry and enquiry-to-viewing rate.
Your first move-ins, reconciled to your own numbers.
A full case study, before your first renewal decision.
Example creative from a live campaign shown separately below — client not named at their request.
Strategy, targeting, the qualification funnel, ad copy and video scripts, campaign management, and reporting reconciled to your own numbers.
We write every script — we don't film on site, since we're not there and don't know your site's layout or access. You (or someone on site) film to the script, or supply existing footage and photos we can work with. We'll tell you exactly what's needed before you sign anything.
The storage demand triggers, the ad angle for each, and the questions that separate a real mover from a browser.
Get the Empty Unit PlaybookThere isn't enough search demand left to fill the space the industry has built. The operators who hit 90% over the next two years will be the ones creating demand, not competing for it.